National Osteoporosis Day - RI President SBY, the First Lady and cabinet ministers lead the annual 10,000 man march through Jakarta’s main thoroughfare to raise awareness of the “silent killer” Osteroporosis disease. Initiated by IM&A and Fonterra with the Indonesian Osteoporosis Association, National Osteoporosis Day was declared by the the Ministry of Health in 2002 and continues till today.

The utilisation of marketing techniques compounded with a well deliberated campaign design and planning, which employs meaningful messages via mass media appeals and interventions by informal and formal community leaders or organisations, can effectively inform and motivate the public and lead to sustained changes in behavior


  • Campaign strategy design
  • Campaign program implementation
  • Issues Advocacy
  • Issues management
  • Marketing event management

About Inke Maris & Associates

PR Agency Indonesia

Established in 1986, Inke Maris & Associates (IM&A) is a leading, independent PR Agency in Jakarta providing strategic counsel to businesses, organisations and public institutions. IM&A was recognised as the Best PR Firm in Indonesia after a survey conducted by Mix Magazine to over 100 Indonesian journalists nominated the firm for the PR Agency of the Year Award 2016. As PR and strategic communications consultants, our work falls into overarching and often intersecting areas of Public Affairs, Corporate Communications, Financial Communications, Marketing Communications, Issues & Crisis Communications, Capacity Building & Training, Social Marketing & PR Campaigns, Community and Stakeholder Engagement, Digital PR, Event Management.