Visa Worldwide Indonesia believes that greater financial knowledge empowers people to better manage their money, which in turn allows individuals, families and the wider country to prosper. A survey conducted by the Indonesian Financial Services Authority revealed that only 25 per cent of women consider themselves financially literate compared to 33 per cent of men. In contrast, 75% of all household finances are managed by women. and they are also found to be more influential within the household when it comes to educating children, household assistants and other family members.

Working with the Indonesian Financial Services Authority (OJK) and Bank Indonesia (BI), Visa developed and delivered #IbuBerbagiBijak – a financial literacy program targeted at women. Adopting a “train the trainer” concept, the program empowers women to educate their loved ones, family members, and neighbors by sharing their newfound financial literacy skills through a series of activities on social media using and community outreach.

#IbuBerbagiBijak financial literacy program has reached more than 300,000 mothers and communities across the country. generating 156 blog posts, 45,000 followers on Instagram and over 170,000 page views, empowering women with important financial skills.