BCA – Increasing the corporate value

2012 - 2022

The Challenge

PT Bank Central Asia Tbk (BCA) is one of the leading private banks in Indonesia. All this time BCA's communication was more in the form of product communication to consumers. BCA wished to increase its communications to other stakeholders in an effort to increase the value of the corporation.

The Approach

IM&A developed a perception survey based communications strategy for BCA, implementing a corporate communication program that enhances BCA's reputation in the eyes of its stakeholders, utilizing the things that BCA has and creating special programs and executing through traditional media and digital PR/media. The BCA corporate communications program include corporate social responsibility programs, investor and employee communications.

The Result

BCA has managed to raise and maintain its awareness levels to become the first ranked in top of mind banks and is currently considered one of the most reputable banks. Leading in media share of voice with a total of +6000 media coverage per year.

About Inke Maris & Associates

PR Agency Indonesia

Established in 1986, Inke Maris & Associates (IM&A) is a leading, independent PR Agency in Jakarta providing strategic counsel to businesses, organisations and public institutions. IM&A was recognised as the Best PR Firm in Indonesia after a survey conducted by Mix Magazine to over 100 Indonesian journalists nominated the firm for the PR Agency of the Year Award 2016. As PR and strategic communications consultants, our work falls into overarching and often intersecting areas of Public Affairs, Corporate Communications, Financial Communications, Marketing Communications, Issues & Crisis Communications, Capacity Building & Training, Social Marketing & PR Campaigns, Community and Stakeholder Engagement, Digital PR, Event Management.